Paid search
Google Ads Agency
Search, Shopping and Performance Max campaigns that capture demand at the moment it exists. Built around cost per acquisition and profitable scale, not click volume.
Proof point
#36 → #10
Google rank movement
Paired paid and organic, 7 months
From a live client account. Name withheld under confidentiality; source screenshots shown on request.
What our google ads agency service includes.
Search campaigns
Keyword research grounded in commercial intent, tight ad groups, and negative keyword hygiene that stops budget leaking.
Shopping and Performance Max
Feed optimisation and campaign structure so the algorithm promotes your margin products, not just your cheapest.
Landing page alignment
We match the page to the query. Most Google Ads accounts fail on the landing page, not the campaign.
Conversion tracking
Correct goal setup in GA4 and Google Ads, with offline conversion import where the sale closes off-site.
Bid strategy management
Smart bidding configured against real conversion values rather than raw conversion counts.
Competitor monitoring
Auction insights reviewed monthly so we know when a competitor is buying share and what it is costing them.
How we run it.
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01
Account and feed audit
We check structure, wasted spend, feed quality and tracking accuracy before touching a bid.
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02
Restructure
Campaigns rebuilt around intent tiers, with negatives applied and budgets reallocated to what converts.
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03
Optimise
Weekly search term review, bid adjustments and landing page tests.
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04
Expand
Once cost per acquisition is stable we expand keyword coverage and add channels.
Google Ads Agency FAQs.
What is the difference between Google Ads and SEO?+
Google Ads buys visibility immediately and stops the moment you stop paying. SEO earns visibility slowly and compounds. Most businesses need both: ads for cashflow now, SEO to reduce dependence on ads later.
What is a good ROAS on Google Ads?+
It depends entirely on your margin. A 3x return can be excellent for a high-margin service business and loss-making for a low-margin retailer. We set the target from your actual margin before we launch.
Do you manage Performance Max campaigns?+
Yes, with the caveat that Performance Max needs strong feed hygiene and clean conversion data to work. We fix those first, otherwise the campaign optimises toward the wrong outcome.
How quickly will I see results from Google Ads?+
Search campaigns can produce conversions in the first week because you are capturing existing demand. Reaching a stable, profitable cost per acquisition usually takes 30 to 60 days.
Related services.
Want this running on your account?
Book a free 30-minute strategy call. We will look at your current setup and tell you honestly whether this is the right place to spend your budget.